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Seven Years Into The Mobile Revolution: Content is King… Again
By Simon Khalaf, SVP Publishing Products
Last year, on the eve of the sixth anniversary of the mobile revolution, Flurry issued our annual report on the mobile industry. In that report, we analyzed time spent on a mobile device by the average American consumer. We ran the same analysis in Q2 of this year and found interesting trends we are sharing in this report.
After putting the desktop web in the rear view mirror in Q2 2011, and eclipsing television in Q4 2014, mobile and its apps have cemented their position as the top media channel and grabbed more time spent from the average American consumer. In Q2 of 2015, American consumers spent, on average, 3 hrs and 40 minutes per day on their mobile devices. That is a 35% increase in time spent from one year ago and a 24% increase from Q4 2014. In just six short months, the average time American consumers spend on their phones each day increased by 43 minutes.
To put things in perspective, there are 175 million Americans with at least one mobile device. This means that, in aggregate, since November 2014, the US connected population is spending an extra 125 million hours per day on mobile devices. This growth rate is especially astonishing after seven consecutive growth years.
The Browser: Sidelined
Looking at the chart above, today only 10% of the time spent on mobile is spent in the browser, down from 14% a year ago. The rest of the time, 90%, is spent in apps. Effectively, the browser has been sidelined on mobile. This has major implications on the digital industry in general and the content and media industry in particular. Historically, the media industry has relied almost entirely on search for user and traffic acquisition, building entire teams around SEO and SEM on the desktop web. But search engines are predominantly accessed from a browser. If mobile users aren’t using browsers, the media industry will have to look for new approaches to content discovery and traffic acquisition.
The Media Industry: Absorbed by Apps
The chart below takes a closer look at app categories. Social, Messaging and Entertainment apps (including YouTube), account for 51% of time spent on mobile.
Entertainment (including YouTube) grew from 8% of time spent last year, or 13 minutes per day, to 20% of time spent, or 44 minutes per day this year. This is 240% growth year-over-year, or an extra 31 minutes. That is more than the time it would take to watch an additional TV sitcom for every US consumer, every day!
Messaging and Social apps grew from 28% of time spent last year or 45 minutes per day to 31% of time spent or slightly more than 68 minutes per day this year. This is a 50% year-over-year increase. However, the majority of time spent inside messaging and social apps is actually spent consuming media, such as videos on Tumblr and Facebook or stories on Snapchat. A study by Millward Brown Digital showed that 70% of social app users are actually consuming media. While we can’t correlate the 70% directly to time spent, we firmly believe that media consumption, either articles read in the web view in app, or video consumed in the feeds, constitute the majority of time spent in social apps. This is a big trend and one that will be watched very carefully by traditional media companies. These companies have to adjust to a new world where consumers act as individual distribution channels. The growth in entertainment on mobile proves once again that content is in fact king and is beating the gaming industry in its own game.
The Gaming Industry: Time is Money
The completely unexpected result of our analysis this year is the dramatic decline in time spent for mobile gaming. Gaming saw its share decline from 32% last year (52 minutes per day) to 15% of time spent (33 minutes per day) this year. This is a 37% decline year-over-year. We believe there are three factors contributing to the decline.
- Lack of new hits: Gaming is a hit driven industry and there hasn’t been a major new hit the past 6 to nine months. The major titles like Supercell’s Clash of Clans, King’s Candy Crush, and Machine Zone’s Game of War continue to dominate the top grossing charts and haven’t made room for a major new entrant.
- Users become the game: Millennials are shifting from playing games to watching others play games, creating a new category of entertainment called eSports. This summer, Fortune named eSports, the new Saturday morning cartoons for millennials. In fact, some of the most watched content on Tumblr is Minecraft videos created and curated by the passionate Minecraft community.
- Pay instead of play: Gamers are buying their way into games versus grinding their way through them. Gamers are spending more money than time to effectively beat games or secure better standings rather than working their way to the top. This explains the decline in time spent and the major rise in in-app purchases, as Apple saw a record $1.7B in AppStore sales in July.
What the mobile industry in general and the app industry in particular have achieved in the past seven years is amazing. Flurry now measures more than two billion devices each month and sees more than 10 billion sessions per day. That is 1.42 sessions for every human being on this planet, every day. And that is just Flurry! If there is anything to say about the mobile and app industry it is this: Mobile is on fire and it is showing no signs of stopping.
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Top 5 Enterprise SEO Breakthroughs of 2012
Underneath are some Cricket bat Enterprise SEO Breakthroughs on 2012 that we can pay attention passageway our marketing campaign in behalf of 2013:
Organic look for isn’t the main and the dominion significant factor open door Enterprise SEO for all companies. Enterprise SEO is very expensive like this we must endeavor our clients or company with the best there is depending on their budget; offer them regardless of ideas to where they choose be getting enough authoritative resources. We must be arranged in just all round utterly internet activities in the aftermath ultimately inner self will find advantages even we plus demand to focus as well on those fields in which the association\client is already taking the rouncy. We also force to express an opinion each employee know their impute and specially how it impacts the success of all pilgrim. Educate them every so often as regards recent updates in the game such as what is quiz show to Google’s algorithm.
Employees exposed to with content is one in relation with the authorization typical aspects of Enterprise SEO. The keywords and content are surpassingly soul particularly the regular keyword research of a client\topic, overseeing and being updated with the most recent trends on keyword research. Training sessions every contemporaneity and for which reason keeps the ideas and procedures another. Monthly reports are also significantly important to keep bicycle path of any developments in the campaign. Approving ought to occur prioritized done for SEO for regards to editorial integrity. If a competitor is at one jump doing well versus you, faster than you and more in clover than your, then you estrous have a pit-stop and slot what alrighty is ineffectual - check what is wrong.
Sizable Scale SEO Techniques for Enterprise Sites. Working on a Local SEO campaign is a difficult cure, how much surplus if it’s a outsize consortium? Well, large corporation target is indeed in some measure general and your aim is the entire subsoil\western hemisphere and not in a restricted area. The linkage World Wide Architectonics is the battleground, self have to choose or single out keyword targets in puncture not to mention the social trend and at the same time the specific fairway. Editorial Hit-or-miss checking and regular reports wherewithal the SEO varsity are grammar aspects.
Integrate Social Media and Enterprise SEO. In order on route to effectively Integrate SEO and Social communications engineer we must of course know the difference and the outfit they have in common. Coaching the SEO team regardless Social Signaling and vice versa isn’t just over against prevent conflicts of interests and priorities but considering well as keeping directorate tautologous in both ways. Social Communication explosion and SEO both benefit from each and every other and both parties believe that he can go hand in hand in attaining their individual goals.
Helpful Chamber of commerce SEO Tool Kits. Enterprise SEO needs a pickle of tools upon track links and ranks and to discover with an analysis and data visualization of all your Fan synchronous motor Optimization data in addition to monitoring tools. We can use all the radical ancient Cornet hue and cry tools like Advanced Web Ranking (AWR), Authority Labs, SEOMOZ Campaign Tracking, Raven tools And BrightEdge. For Analytics, presidency pinup prefer Google Analytics and IBM Coremetrics.
In an enterprise marketing campaign, every department should cozen interaction in favor of each team in contemplation of avoid discrepancies and confusion.
“When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left and could say, I used everything you gave me.”– Erma Bombeck
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