Last year, on the eve of the sixth anniversary of the mobile revolution, Flurry issued our annual report on the mobile industry. In that report, we analyzed time spent on a mobile device by the average American consumer. We ran the same analysis in Q2 of this year and found interesting trends we are sharing in this report.
After putting the desktop web in the rear view mirror in Q2 2011, and eclipsing television in Q4 2014, mobile and its apps have cemented their position as the top media channel and grabbed more time spent from the average American consumer. In Q2 of 2015, American consumers spent, on average, 3 hrs and 40 minutes per day on their mobile devices. That is a 35% increase in time spent from one year ago and a 24% increase from Q4 2014. In just six short months, the average time American consumers spend on their phones each day increased by 43 minutes.
To put things in perspective, there are 175 million Americans with at least one mobile device. This means that, in aggregate, since November 2014, the US connected population is spending an extra 125 million hours per day on mobile devices. This growth rate is especially astonishing after seven consecutive growth years.
The Browser: Sidelined
Looking at the chart above, today only 10% of the time spent on mobile is spent in the browser, down from 14% a year ago. The rest of the time, 90%, is spent in apps. Effectively, the browser has been sidelined on mobile. This has major implications on the digital industry in general and the content and media industry in particular. Historically, the media industry has relied almost entirely on search for user and traffic acquisition, building entire teams around SEO and SEM on the desktop web. But search engines are predominantly accessed from a browser. If mobile users aren’t using browsers, the media industry will have to look for new approaches to content discovery and traffic acquisition.
The Media Industry: Absorbed by Apps
The chart below takes a closer look at app categories. Social, Messaging and Entertainment apps (including YouTube), account for 51% of time spent on mobile.
Entertainment (including YouTube) grew from 8% of time spent last year, or 13 minutes per day, to 20% of time spent, or 44 minutes per day this year. This is 240% growth year-over-year, or an extra 31 minutes. That is more than the time it would take to watch an additional TV sitcom for every US consumer, every day!
Messaging and Social apps grew from 28% of time spent last year or 45 minutes per day to 31% of time spent or slightly more than 68 minutes per day this year. This is a 50% year-over-year increase. However, the majority of time spent inside messaging and social apps is actually spent consuming media, such as videos on Tumblr and Facebook or stories on Snapchat. A study by Millward Brown Digital showed that 70% of social app users are actually consuming media. While we can’t correlate the 70% directly to time spent, we firmly believe that media consumption, either articles read in the web view in app, or video consumed in the feeds, constitute the majority of time spent in social apps. This is a big trend and one that will be watched very carefully by traditional media companies. These companies have to adjust to a new world where consumers act as individual distribution channels. The growth in entertainment on mobile proves once again that content is in fact king and is beating the gaming industry in its own game.
The Gaming Industry: Time is Money
The completely unexpected result of our analysis this year is the dramatic decline in time spent for mobile gaming. Gaming saw its share decline from 32% last year (52 minutes per day) to 15% of time spent (33 minutes per day) this year. This is a 37% decline year-over-year. We believe there are three factors contributing to the decline.
Lack of new hits: Gaming is a hit driven industry and there hasn’t been a major new hit the past 6 to nine months. The major titles like Supercell’s Clash of Clans, King’s Candy Crush, and Machine Zone’s Game of War continue to dominate the top grossing charts and haven’t made room for a major new entrant.
Users become the game: Millennials are shifting from playing games to watching others play games, creating a new category of entertainment called eSports. This summer, Fortune named eSports, the new Saturday morning cartoons for millennials. In fact, some of the most watched content on Tumblr is Minecraft videos created and curated by the passionate Minecraft community.
Pay instead of play: Gamers are buying their way into games versus grinding their way through them. Gamers are spending more money than time to effectively beat games or secure better standings rather than working their way to the top. This explains the decline in time spent and the major rise in in-app purchases, as Apple saw a record $1.7B in AppStore sales in July.
What the mobile industry in general and the app industry in particular have achieved in the past seven years is amazing. Flurry now measures more than two billion devices each month and sees more than 10 billion sessions per day. That is 1.42 sessions for every human being on this planet, every day. And that is just Flurry! If there is anything to say about the mobile and app industry it is this: Mobile is on fire and it is showing no signs of stopping.
Underneath are some Cricket bat Enterprise SEO Breakthroughs on 2012 that we can pay attention passageway our marketing campaign in behalf of 2013:
Organic look for isn’t the main and the dominion significant factor open door Enterprise SEO for all companies. Enterprise SEO is very expensive like this we must endeavor our clients or company with the best there is depending on their budget; offer them regardless of ideas to where they choose be getting enough authoritative resources. We must be arranged in just all round utterly internet activities in the aftermath ultimately inner self will find advantages even we plus demand to focus as well on those fields in which the association\client is already taking the rouncy. We also force to express an opinion each employee know their impute and specially how it impacts the success of all pilgrim. Educate them every so often as regards recent updates in the game such as what is quiz show to Google’s algorithm.
Employees exposed to with content is one in relation with the authorization typical aspects of Enterprise SEO. The keywords and content are surpassingly soul particularly the regular keyword research of a client\topic, overseeing and being updated with the most recent trends on keyword research. Training sessions every contemporaneity and for which reason keeps the ideas and procedures another. Monthly reports are also significantly important to keep bicycle path of any developments in the campaign. Approving ought to occur prioritized done for SEO for regards to editorial integrity. If a competitor is at one jump doing well versus you, faster than you and more in clover than your, then you estrous have a pit-stop and slot what alrighty is ineffectual - check what is wrong.
Sizable Scale SEO Techniques for Enterprise Sites. Working on a Local SEO campaign is a difficult cure, how much surplus if it’s a outsize consortium? Well, large corporation target is indeed in some measure general and your aim is the entire subsoil\western hemisphere and not in a restricted area. The linkage World Wide Architectonics is the battleground, self have to choose or single out keyword targets in puncture not to mention the social trend and at the same time the specific fairway. Editorial Hit-or-miss checking and regular reports wherewithal the SEO varsity are grammar aspects.
Integrate Social Media and Enterprise SEO. In order on route to effectively Integrate SEO and Social communications engineer we must of course know the difference and the outfit they have in common. Coaching the SEO team regardless Social Signaling and vice versa isn’t just over against prevent conflicts of interests and priorities but considering well as keeping directorate tautologous in both ways. Social Communication explosion and SEO both benefit from each and every other and both parties believe that he can go hand in hand in attaining their individual goals.
Helpful Chamber of commerce SEO Tool Kits. Enterprise SEO needs a pickle of tools upon track links and ranks and to discover with an analysis and data visualization of all your Fan synchronous motor Optimization data in addition to monitoring tools. We can use all the radical ancient Cornet hue and cry tools like Advanced Web Ranking (AWR), Authority Labs, SEOMOZ Campaign Tracking, Raven tools And BrightEdge. For Analytics, presidency pinup prefer Google Analytics and IBM Coremetrics.
In an enterprise marketing campaign, every department should cozen interaction in favor of each team in contemplation of avoid discrepancies and confusion.
Some dehumanizing descriptions of autism are negative. For example, some people believe that we are incapable of love, or incapable of imagination, or incapable of understanding anything of importance.
Some dehumanizing descriptions of autism are positive. For instance, some people believe that we are incapable of lying, incapable of being manipulative, and that we always say exactly what we mean.
Autism doesn’t work that way. We are fully human, for better and for worse. We are fallible. We make communication mistakes. We don’t always know what we mean, and we don’t always express ourselves clearly. For instance, sometimes we say things that feel direct but that are actually very confusing. That’s human.
We are capable of treating others well, and we are capable of treating others badly. We are capable of caring about others, and we are capable of indifference. We are capable of being kind, and we are capable of being cruel.
Autism means having disabilities that can affect how we communicate, how we move, and how we understand things. Autism doesn’t make us better than other people, and it doesn’t make us worse. We’re not subhuman, and we’re not superhuman. We’re just people.
“At a certain stage of development, the material productive forces of society come into conflict with the existing relations of production or – this merely expresses the same thing in legal terms – with the property relations within the framework of which they have operated hitherto. From forms of development of the productive forces these relations turn into their fetters. Then begins an era of social revolution. The changes in the economic foundation lead sooner or later to the transformation of the whole immense superstructure.”—Marx - Economic Manuscripts 1859 (via dailymarx)
Small and tool sized companies typically battle one of the most when it pertains to wading the dirty waters of seo as well as internet marketing.
In an attempt to conserve cash and also perhaps reduce a few edges, lots of tiny as well as regional companies located themselves going to pieces in a metaphorical fish pond without water wings and also are just currently able to begin doggy paddling their method back towards dry land.
Common errors to learn from
There are a series of mistakes companies have made in an effort to climb in the SERPS, some of which are still being made. Traits like buying a load of keyword domain name names or acquiring web links could be very harmful. A genuine web link building company will certainly never supply a collection quantity of links for a price. Furthermore, spamming links on online forums, poster boards as well as blog site remarks is practically simply as bad and also offers no value. Any web content released in behalf of your business need to offer a bigger objective than amassing a web link. It needs to supply the general public something of value, and if it does not it won’t function for you, over time it will really do fairly the opposite.
Give Google what it wants
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Ever listen to the saying, ‘happy wife, pleased life’? In this scenario, think about Google as your spouse. Search engines want to see all-natural as well as organic growth. One of the most effective methods to obtain this sort of development is by making use of blog site posts. If a message is pertinent as well as states your product, blog site or company this results in a natural and quality web link back to you.
Another way to guide individuals to your website is by enhancing your website for lengthy tail keyword phrase searches and also local optimization. You wish to aid searchers discover your site based upon the terms they’re browsing since it’s truly appropriate to them. You could do this with a business blog, a strong social networks presence and also by re-vamping your web site for local and mobile search.
Create (relevant) content
Sometimes referred to as material advertising and marketing, blog sites can be a great device for little and also average businesses as long as the blog site web content is unique and shareable content, pertinent to your clients. Be important of visitor blog writers as well as only permit content on your blog site that provides a clear worth to your consumers or audience.
Write posts for your customers or possible clients and also not other individuals in your market. Target the people you want visiting your site and also acquiring your products. Share the material on your Google+ web page, Twitter and also Facebook and also posture inquiries to your audience to motivate them to engage with your posts. Make your blog easy to access by suching as links to it prominently on your social media sites websites as well as if you’re battling to draw in a target market, consider asking customers to guest post. If they are published on your website, chances are they will certainly share their collaborate with their very own social circles as well.
Help people find your site
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Google’s new formula prefers long tail keyword phrase search and also as constantly in centered around offering searchers with exact outcomes based upon their query and also physical location. If you haven’t enhanced your website for neighborhood search you’re already behind the game. SNOOZE (name, address and also telephone number) are critical for neighborhood results. It needs to be consisted of on all social websites and also every page of your website (the footer is a great location for this details). For Google to identify your details it is very important to present it in the precise same layout across all platforms. If you abbreviate the street on one, see to it it’s consistent on all pages, this makes it simpler for crawlers to link the web pages and also websites with each other.
Although it is impossible to get inside the Google way of thinking, based on a talk offered by Matt Cutts at Pubcon recently in Vegas if your site isn’t really being updated for mobile individuals this is going to injure you in the reasonably future. Fast tons times, vehicle fill web forms, avoiding flash, as well as making information very easy to gain access to is mosting likely to make a substantial distinction in your future positions and also website traffic.
In-house or outsourced SEO?
Often smaller sized and tool sized companies with limited sources have a hard time choosing if their Search Engine Optimization needs to be handled internal or outsourced. There is no set solution, yet usually a combination of both could aid boost a business’s SERPS. If your business is to the factor where it is struggling to drive traffic or rise income from the firm blog or Search Engine Optimization project maybe time to consider working with a link building firm.
For companies that have actually worked with outside assistance there are two primary factors why they haven’t seen profitable outcomes.
SEO is an investment, and also like any investment– outcomes will certainly not happen overnight– but before working with a Search Engine Optimization business there’s a few indicators to think about and aid you hire a high quality company.
How to discover a high quality link structure company
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First, seek to see where that business places in SERPS. If the company cannot increase their own rank, just what are the opportunities they will increase yours?
Next, ask what they can do for you. Try to find a firm that will certainly examine your site for technological problems, make recommendations about current content and also deal with starting a material strategy for you in enhancement to developing top quality web links on pertinent directories and also source pages.
A firm that will certainly garner quality web links for you won’t promise a set amount of links a month, it’s not feasible. Furthermore, you want to employ a firm that will use a range of Search Engine Optimization practices to complete a versatile Search Engine Optimization approach. This suches as white-hat web links, material advertising as well as legit directory listing. And ultimately, it will certainly remain in your best passion to employ a web link structure company that uses individuals with exceptional writing abilities in your wanted target language so they could connect well with your target audience.
Regardless of whether you decide internal, outsourced or a mix of SEO is ideal for your specific requirements, Search Engine Optimization is vital to grow a company effectively. Don’t shed sight of the bread as well as butter of your business while trying to broaden via online marketing. Your customers are necessary to the wellness of your company and also the item and web content you offer them ought to constantly be a concern. The worth provided to customers by a site, blog or business is extremely important, everything else is the icing on the cake. If your company isn’t doing in addition to you ’d such as online, have you thought about revisiting your internet marketing strategy?
Shark Tank, which has been around since 2009, offers aspiring entrepreneurs the opportunity to pitch a business idea to five investors (the “sharks”) in the hopes of getting one or more of them to invest in their ventures.
And with people like Mark Cuban listening to pitches, these investors definitely have more than a few questions they want to hear an answer to before writing out big checks. The five critical ones they always ask (and that every entrepreneur should know the answer to)?
1. What are your sales?
2. How much does the product sell for, both wholesale and retail?
I just finally figured out how The Dodo is consistently able to pull content from people’s social media accounts without running into copyright law issues. And it’s hella shady.
Buried in their terms and conditions is this:
“*By pasting a link to your social media account(s) you understand that you are granting to The Dodo full access to and permission to use any of your animal content.”
So even if the content you’re submitting has nothing to do with that social media account, if you put a link to the page in that box, you’ve given away all rights to your own animal media. You no longer have control over what they use or how they frame it, and you don’t get compensation. There’s no time limit on that clause - they can now scrape your content and use it for their own ends indefinitely.
Richard Grayson: Literal walking sunshine, will befriend everyone and makes it his mission to never let a student sit alone at lunch. Wears colorful and bright clothing, but his favourite colour is baby blue. Is the head of the events organizational committee, an active member of many clubs such as LGBTQA+, Amnesty international, acrobatics, recently voted student body president and is head of the yearbook committee. Created Gotham High’s very first Romani culture club. Voted most likely to break a limb doing parkour.
Barbara Gordon: Advocated for more disabled access throughout the high school such as ramps, wider doors, lifts between floors, specially designed desks and the incorporation of disabled friendly sports into the curriculum. Co-founder and president of Equal Rights for Disabled Students society and regularly organises protests, petitions, and meetings to better tackle the issues faced by the disabled society. A true computer nerd who once hacked into the school system and replaced all the test papers with the Bee Movie Script in protest of standardised testing. Ran over the football captain’s foot after he called her a derogatory slur because she refused to go on a date with him, benching him for a full season while he healed. Tutors Dick in mathematics in return for Dick’s homemade brownies. Voted most likely to hack into the Pentagon and replace all their screensavers with a Shrek meme.
Jason Peter Todd: Classic Bad boy. Black leather jacket, ripped jeans and graphic t-shirts, always getting detention for smoking behind the school, GPA of 4.0 and is on the fast track to becoming valedictorian, member of the national honors society, book nerd to the max and is president of the high school literature debate club for the second year running as well as a long time member of the Academic Decathlon club. Flirts endlessly but treats women with respect and understands no means no, will beat the shit out of any asshole who is seen harassing anybody. He takes no shit and hates bullies. Is secretly the favourite of all his teachers. Voted most likely to get into a fistfight over Shakespeare.
Timothy Jackson Drake: Spends his time making robots and gadgetsrather than paying attention in class. The nerd who sleeps during school because he’s too busy playing D&D and online RPGs at night to sleep like a normal person. Is intelligent at a subject he thoroughly enjoys such as computer science, programming, mathematics, and engineering. He also takes photographs for the school paper and other school events. Socially awkward and clumsy as fuck in general sports such as football but can pin his opponent on the mat in under 10 seconds. Voted most likely to build a robot that tries to take over the human race.
Damian Wayne: Earbuds always in, sketchpad in his hand, satchel covered in various animal rights and charities pins/badges. Member of the fine art society and drama club. Is very creative and likes to express his feelings through his art and poetry. His best friend is Colin Wilkes and has stabbed a football jock with a pencil because they tried to bully Colin by stuffing him into a locker. Nobody bothers Colin now. Is frequently seen around campus with various small animals stuff into his pockets, a stray kitten, an injured bird etc Once joined forces with Barbara to rescue the frogs that were scheduled to be dissected. The Wayne estate pond now has a beautiful population of amphibians inhabiting its waters, “no officer we have no idea where the frogs may be that were stolen from the school on the weekend”. Voted most likely to murder someone for wearing real fur.
Cassandra Cain: Caring and helpful, always ready lend a hand to any of the boys, Steph or Barbara. Plays violin in the school orchestra and is a member of the classical music club, the Shakespeare association and is the reigning national chess champion three years in a row. Teaches self-defense classes to other students and anybody else who wants to join, her classes often feature faculty members, parents and other locals of Gotham. Is the president of the agriculture club and with Barbara’s help convinced the school Principle to source all their vegetables and fruits from the garden for the cafeteria food, and donate the remaining food to the local shelters. Voted most likely to be a secret ninja superhero
Stephanie Brown: Isn’t a member of any specific club but often goes to help aka bother her siblings at their respective clubs for fun. Totally chill and carefree, probably tried weed once but don’t tell Bruce. Is the most frequent Batfam member in detention, second is Tim for falling asleep in class. Has no brain to mouth filter. Clueless male teacher: Why do you need to take your bag if you’re only going to the toilet?? Steph: Because, my man, my dude, I am currently bleeding out of my vagina and I need my fucking tampons. Any other questions?? Teacher: *spluttering highly embarrassed, face bright red* DETENTION NOW!!! Voted most likely to start a fire cooking ramen noodles
I am very proud to announce that these guys are now for sale!
Each of them are hand crafted, hand sewn, and movable – both the limbs AND eye are able to move.
These guys are made from minky, wire, and glass for the eye – and stuffed to be huggable (if you dare, of course). The size is 9″ by 9″ with the limbs/tentacles stretched out (give or take a few inches), while the body is 3 to 4″ by itself with the limbs/tentacles not included in the measurement.
Each one will be $75 a piece WITH AN ADDITIONALS&H charge, due to how much time and cost go into them. This does not include extras – but extras can be added on for an additional price.
Please keep in mind that because these are hand made, each one will differ. No two parasite plushies will be the same.
See-through solar materials that can be
applied to windows represent a massive source of untapped energy and
could harvest as much power as bigger, bulkier rooftop solar units,
scientists report in Nature Energy.
Led by engineering researchers at Michigan State University, the
authors argue that widespread use of such highly transparent solar
applications, together with the rooftop units, could nearly meet U.S.
electricity demand and drastically reduce the use of fossil fuels.
“Highly transparent solar cells represent the wave of the future for
new solar applications,” said Richard Lunt, the Johansen Crosby Endowed
Associate Professor of Chemical Engineering and Materials Science at
MSU. “We analyzed their potential and show that by harvesting only
invisible light, these devices can provide a similar
electricity-generation potential as rooftop solar while providing
additional functionality to enhance the efficiency of buildings,
automobiles and mobile electronics.”
One of my favorite things about Fire Emblem Heroes is the subtle joke that is Anna.
Because when I first started playing I was like, wait why is she a commander? Anna is a decent fighter and all, but she’s a merchant by trade. Her job isn’t to fight, it’s to sell me things.
And then I realized. This is a freemium game. She is here to sell me things.
It’s a recent axiom in the content marketing industry that audiences are being fragmented across an increasing number of devices. But what does that mean for marketers when trying to reach your target audience?
eMarketer recently published a report on cross-device trends, which I’ve consulted in this guide. If you only read one thing here, remember this: “Cross-platform marketing is no longer a nice-to-have, but a need-to-have.”
We know cross-platform marketing is challenging - how do you identify the same individual over different channels? How do you measure a campaign’s success? However, respondents to a March 2014 survey by Constant Contact indicate that their multi-channel campaigns resulted in higher engagement, more clients, and increased digital traffic. It remains the #1 subject that media professionals want to learn more about in 2014.
The crux of cross-platform marketing is not whether it’s an important initiative for marketers, but how you create a strategic campaign - instead of simply generating more noise in a crowded market.
Besides ensuring that your content is available across all devices and implements adaptive web design, it’s integral to understand the nuance of content that resonates across specific digital touch-points and trending consumption patterns.
For example, understanding that paid search traffic turns into sales more often on desktops is a vital principle for marketers focused on e-commerce. However, weigh that against the fact that “webrooming” is becoming an increasingly significant factor in purchase decisions (78% of respondents to a November 2013 survey by Accenture reported engaging in this behavior) - and it’s clear that a healthy media mix between mobile, desktop, and traditional brick-and-mortar is the most effective way to impact the bottomline.
In terms of content marketing, current consumption patterns largely indicate that tablet users are more engaged video consumers that mobile audiences - Colin Helms, SVP of connected content at MTV reports that their audience streams 80% more content on tablets per user against smartphone viewers. When advertising to a mobile digital media consumer, creating experiences that are not obtrusive is paramount. Rob McLoughlin, VP of Consumer Research at PopSugar, notes, “Across the board, we found that the most effective content on smartphones is native content. That’s true because of the screen size and because of the personal attachment that consumers have to their device. It’s a very personal device and sometimes ads can feel intrusive when they are not native to the content- consumption experience. We found that smartphones are not an ideal environment for display advertising, but they’re definitely a great environment for native advertising. On tablets, the screen size is different, so we see a mix of native content and content-aligned display ads work well.“
Let’s face it, happiness and work do not tend to go hand in hand. When it comes to making yourself happy, you need to learn what works for you. Here’s how emotionally intelligent people create their own happiness at work:
Improving the accessibility / wheelchair friendliness of our lives can be tough. Every little thing can be a struggle: doing the laundry, getting in and out of the car, shopping for groceries, purchasing something large and figuring out just how the fuck you’re going to get it into your car with your wheelchair.
We’ve all had those days where we’re, like, “fuck it”
But there is a way you can help reduce your day-to-day struggles and even help improve the accessibility of the more non-accessible moments in your life: be consistent.
Find a System That Works and Stick to it
Did you figure out an easy way to get the laundry out of the washer and into the dryer? Great, now always do that.
Did you discover it’s easier to get dressed in the morning if you always put your shoes and clothes in the same place in your home? Awesome, that’s where those things live now. Did you discover this one weird trick that makes it easy for you to get in and out of a normal, non-modified bathtub? That’s your thing now.
Being consistent with how you complete everyday tasks is the best way to set yourself up for success later. These systems will help you focus less on how to survive your daily life and focus more on how to go about improving it.
Want to Improve the Accessibility of a Public Place Or Service? Stay Visible and Keep Using It
Did you find a coffee shop that helped you move your drink from the counter to a table? Keep getting coffee there. Does the bar you got to on Friday’s have only one spot you can get your chair into? Keep going to that bar and I guarantee they’ll make sure that spot’s available. The more visible, patient, and consistent you are with the services and establishments you use the more opportunities you give people to realize ways they can help you without you having to ask.
